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Shop for the best clean beauty at Target and on Amazon

For years now, I refused to buy any makeup or skincare products from Target (where I shop quite a lot), thinking everything they sold, with the exception of Boots and Burt’s Bees, was toxic and to be avoided.

The truth is that organic, truly green, and clean products can be expensive.

And yes, of course, your health is well worth the price and the products often outperform their conventional counterparts – I’m thinking of how much I love Hynt Beauty, W3LL People, and Nu Evolution, outstanding products.

If you have the money to buy all natural, all organic, all of the time, then good for you and do it! 

Places like The Choosy Chick sell very clean products, handpicked for purity and integrity.

Can You Find Clean Beauty at a Drugstore?

If it’s not in your budget to buy organic all of the time, you might be happy to know there are cosmetics sold in places like Target or on Amazon that, while not organic and botanical in origin, are safe.

There is a lot of fear surrounding safety and clean ingredients and chemicals, especially for those who have recently begun to learn about green beauty. And I agree, truly natural ingredients are wonderful and I love all of the natural skincare I use from brands like Josh Rosebrook and HollyBeth Organic (using these lately).


One of the questions I get often is about price and budget. Organic makeup is more expensive, that’s a fact.

I’ve learned that yes, there are synthetic and chemically derived ingredients in many conventional products but just because a product is made with non-organic ingredients does not mean these items are going to make you sick.

I thought all green beauty was safe and gentle while all conventional products were super hazardous and would eventually do more harm than good.

As I continue on my clean beauty journey, I’m realizing there are safe cosmetics you can buy from your favorite superstore or drugstore, and I did a little digging to some the best clean beauty at Target and on Amazon to share with you.

The GoodGuide Rating

The clean beauty products listed below can all be found at Target and on Amazon and all of the products currently have a GoodGuide Rating ’10’.

You might be thinking… what is the GoodGuide Rating and why should you care?

The folks at GoodGuide.com have been testing and rating products and ingredients for over 10 years and have rated over 75,000 personal care, household and baby products.

The GoodGuide scientists analyze each product based on its ingredient information and composition, cross referenced with a database of the known degree of concern for each ingredient used to make the product.

In a very simplified formula, the GoodGuide Rating is calculated as follows:

Ingredients x Degree of Concern = GoodGuide Rating

The GoodGuide.com is a great resource to help consumers get product information, backed by science, enabling us all to make better, smarter product choices.
The GoodGuide Rating is a scale from 1 to 10.
  • GoodGuide Rating = 1 –  NEGATIVE.
    1 rating signifies a product is made with unsafe, known-to-be harmful ingredients

  •  GoodGuide Rating = 10 – POSITIVE.
    10 rating signifies a product is made with safe, clean ingredients

I always try to encourage people to do the RESEARCH… I love research!

Start by learning about some of the more common ingredients found in cosmetics and skincare. You will quickly have the knowledge to make smart product choices and trust me, the 1st time you pick up a new product, read the ingredient list, and spot a harmful ingredient, it is a pretty awesome feeling…. empowerment.

Resources like the GoodGuide.com and EWG’s Skin Deep® database  are invaluable and very easy to use and learn from.

Clean Beauty You Can Find at Target & on Amazon

Top 5 Non-Toxic Foundations with GoodGuide Rating = 10

  1. L’Oreal Paris Visible Lift Line Minimizing Makeup
    shop →
  2. Neutrogena Healthy Skin Compact Makeup Broad Spectrum SPF 55
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  3. Neutrogena Mineral Sheers Compact Powder Foundation
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  4. e.l.f. High Definition Powder, Corrective Yellow
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  5. e.l.f. High Definition Loose Face Powder
    shop →

Top 5 Non-Toxic Concealers with GoodGuide Rating = 10

  1. Alima Pure Concealer
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  2. RMS Beauty”Un”Cover-up
    shop →
  3. Almay Line Smoothing Concealer
    shop →
  4. DHC Velvet Skin Coat
    shop →
  5. Larenim Concealer Redness Correcteur
    shop →


‘Drugstore’ Clean Beauty Brands

  1. E.L.F (ranges from a non-toxic 10 to a toxic)
  2. Maybelline, this brand also has a wide range of products that go from being non-toxic to toxic. Their pressed powders and eyeliners are pretty safe.
  3. L’Oreal Paris, an old favorite of mine. I often liked to buy lip glosses and mascara from this brand. I stopped when I turned over my organic, clean and green leaf!

I am bummed to see Revlon’s Photoready Foundation score a 4 on the GoodGuide Rating scale. It was my favorite inexpensive foundation back when I shopped at CVS and Target for my makeup!

Revlon’s products are medium toxicity with not a lot scoring a ten.

Long ago, Neutrogena burst on the scene and it was a novelty to have a sort of ‘hypoallergenic’ brand of makeup which I always assumed was a cleaner, safer option. 

I was obsessed with their sesame oil and a few other products always made their way into my bathroom.

The good news is that several affordable products you can find at Target and on Amazon are deemed clean and non-toxic.

Head over to the GoodGuide.com and check it out!

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