Beauty, Health, Skin

Yes,You Can Find Non-Toxic Makeup at Target or on Amazon!


For years now, I refused to buy any makeup from Target (where I shop quite a lot), thinking everything they sold, with the exception of Boots and Burt’s Bees, was toxic and to be avoided.

The truth is that organic, truly green, and clean products are expensive. And yes, of course, your health is well worth the price and the products often out perform their conventional counterparts- I’m thinking of how much I love Hynt Beauty, W3LL People, and Nu Evolution, outstanding products. If you have the money to buy all natural, all organic, all of the time, then good for you and do it! Places like The Choosy Chick sell very clean products, handpicked for purity and integrity.

If it’s not in your budget to buy organic all of the time, you might be happy to know there are cosmetics sold in places like Target or on Amazon that while not organic and botanical in origin, are safe.

There is a lot of fear surrounding safety and clean ingredients and chemicals, especially for those who have recently begun to learn about green beauty. And I agree, truly natural ingredients are wonderful and I love all of the natural skincare I use from brands like Josh Rosebrook and HollyBeth Organic (using these lately).


One of the questions I get often is about price and budget. Organic makeup is more expensive, that’s a fact.

I’ve learned that yes, there are synthetic and chemically derived ingredients in many conventional products but just because a product is made with non-organic ingredients does not mean these items are going to make you sick.

I thought all green beauty was safe and gentle while all conventional products were super hazardous. There are safe cosmetics you can buy from your favorite super store or drugstore and I did a little digging to share them with you.

My source is the GoodGuide, which you can visit here. I always tell people to RESEARCH. Learn about common ingredients, make smart choices, but most of all do not worry and stress. Use what you like and make better choices when you have the option.

FOUNDATION (these rate a 10, non-toxic on a scale of 1-10, 10 being least toxic)

L’Oreal Visible Lift Line Minimizing Makeup, SPF 12

Neutrogena Healthy Skin Compact Makeup Broad Spectrum SPF 55

Neutrogena Mineral Sheers Compact Powder Foundation

Maybelline Express Makeup, Shine Control, SPF 15

Neutrogena Healthy Skin Compact Makeup Broad Spectrum SPF 55

E.l.f. Studio High Definition Powder

Maybelline Fit Me Pressed Powder, Ivory

CONCEALER (again, these are all 10’s, I think maybe an 8 slipped in)

Dhc Velvet Skin Coat

Almay Line Smoothing Concealer

The Body Shop Concealer

Cover Girl Smoothers Concealer

Neutrogena Skinclearing Blemish Concealer, Light

Dermablend Quick Fix Illuminator

Brands that offer low toxicity, non-toxic products:

E.L.F (ranges from a non-toxic 10 to a toxic 1) click here to see the full list of products.

Maybelline, this brand also has a wide range of products that go from being non-toxic to toxic. Their pressed powders and eyeliners are pretty safe.

An old favorite of mine was L’Oreal Paris. I often liked to buy lip glosses and mascara from this brand. I stopped when I turned over my organic, clean and green leaf! Many products rate a decent 7/8 which for me, is acceptable. You can view the products here.

I am bummed to see Revlon’s Photoready Foundation score a four on this scale. It was my favorite inexpensive foundation back when I shopped at CVS and Target for my makeup! Revlon’s products are medium toxicity with not a lot scoring a ten.

Long ago, Neutrogena burst on the scene and it was a novelty to have a sort of ‘hypoallergenic’ brand of makeup which I always assumed was a cleaner, safer option. I was obsessed with their sesame oil and a few other products always made their way into my bathroom.  The good news is that several products are deemed non-toxic which you can see here.



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